Dia Mirza launches Samsung’s slick Metal Series phones

NEW DELHI: Drama, fanfare, a jaw-dropping presentation: the launch of three Samsung Metal Series phones - SGH E840, SGH D900i and SGH D840. These were unveiled by actress Dia Mirza and displayed a style statement, which is the philosophy behind the design of the new products.

Samsung country marketing head Asim Warsi said that while India, which is witnessing a 100 per cent growth annually and is critical for the company’s global plans, the Metal Series is meant for the growing customer base which is between 20 and 40.

The latest SGH E840 is also the World’s Slimmest Slide-up phone, said Warsi, and is an improvement over the world’s slimmest earlier, which had also come from the Samsung stable in July 2007.

“The Metal Series phones transcend the current market offering by presenting consumers the immaculate metallic silver cased body. These phones derive their inner strength through powerful cutting edge multimedia features,” Warsi said.

Samsung Telecommunications India MD H. C. Ryu said, “India is a very critical market for Samsung and the launch of World’s slimmest slider Metal phone is a testimony to our commitment to meet the growing aspirations of consumers for sleek, aesthetically designed phones that accentuate their personality without compromising on premium multimedia capabilities.”

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